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Understanding the Difference Between Fruit Extract and Natural Fruit Flavor

When it comes to enhancing the taste and nutritional value of our products, it’s important to understand the difference between fruit extracts and natural fruit flavors. Both have their unique benefits, and our new  IQ  line aims to offer the best of both worlds.

Fruit Extracts are concentrated forms of the fruit, created by extracting the essential components such as flavor, color, and nutrients. This process often involves using solvents like water or ethanol to isolate these elements¹. For example, our IQ includes Pomegranate extract wild cherry extract , each packed with vitamins and minerals. These extracts provide a potent and consistent flavor profile, along with the added health benefits of the fruit’s natural nutrients².

Natural Fruit Flavors, on the other hand, are derived from the volatile compounds that give fruits their distinctive aroma and taste. These flavors are typically used in smaller amounts to enhance the overall sensory experience of a product³. While they capture the essence of the fruit, they may not offer the same nutritional benefits as extracts.

Our goal with  IQ   is not to diminish the value of natural fruit flavors but to offer a more nutrient-dense option. By incorporating 5 grams of fruit extracts, we ensure that you get a rich, authentic taste along with the added benefits of vitamins and minerals. This makes IQ  a better choice for those looking to boost their daily nutrient intake without compromising on flavor.